Thanksgiving - the day for gratitude and spending time with your people.
Black Friday - the day to put that gratitude on ice and buy as much shit as possible.
Small Business Saturday - a sort of middle ground between these two extremes. You get to buy stuff (perhaps for others) and help the local economy. So in reality, it's the best type of 'giving back' because it's beneficial to you. SCORE! Technically SBS happens every weekend but the day following Black Friday is the main show. There are 23 million small businesses in the country, so get out there!
SELFISH REASONS TO SHOP LOCAL
1- Get It Now
Don't get me wrong, I love shopping online. Whether it's Amazon or something else, it rules. Super easy, you don't have to talk to anyone and never have to wear pants. But you have to wait a few days to get your stuff in the mail, or it gets lost in the mail, or arrives all busted... But not if you shop local!
2- Make Your Community More Awesome
If you spend $100 at a local business, roughly $68 stays in your local economy. If you spend the same are a large business, only $43 stays in the local economy. So shop local... your community needs you and that feels pretty good.
3- Be a Local Hero
Instead of helping to line some CEO's pockets, you're helping a family pay their mortgage, buy their dog cute sweaters, and helping them live their dream. And dreams are good. So shop on, you hero.