Kinda Kind is on a mission to normalize kindness and prove that Kindness Is Badass. We get so caught up in our lives that we often forget just how easy it is to be kind. Also, too often people perceive kindness as a a weakness, and something that's boring. And F that, amiright?! Kindness is a strength! Plus, you can drink whiskey, swear, and still be a good f***ing person.